Huda Kattan’s net worth is most commonly estimated at around $560 million, a figure cited by The Times of India and other outlets tracking her finances. That number reflects her controlling stake in Huda Beauty, the cosmetics brand she founded in 2013 and reclaimed full ownership of in 2025.
The fortune is not the result of a single payday. It is the product of a makeup artist’s blog that turned into a global beauty brand, a private equity partnership that lasted eight years, and a founder’s decision to buy her company back. Understanding where the money actually sits requires separating the brand’s valuation from Kattan’s personal wealth.
Huda Beauty’s scale provides the foundation. Forbes reported that the company generates about $200 million in annual sales, a figure that has circulated since at least 2023. The brand entered Sephora stores in the United States in 2015 and expanded to more than 140 products, including eyeshadow palettes, lip products, and skincare. By June 2025, its Instagram account had reached 54.2 million followers, according to Forbes Middle East.
The most consequential financial event in the brand’s history came in 2017. That year, private equity firm TSG Consumer Partners acquired a minority stake in a deal that valued Huda Beauty at $1.2 billion. The investment fueled international expansion and gave the company a valuation that placed it among the most valuable independent beauty brands in the world.
For eight years, Kattan ran the business with an outside investor on her cap table. That arrangement ended in June 2025, when she announced that she had bought back TSG’s stake and regained full ownership of Huda Beauty. The financial terms of the buyback were not disclosed. The move made Huda Beauty one of the few major beauty companies that is 100 percent founder-owned.
The buyback followed a restructuring involving Kayali, the fragrance brand Kattan co-founded with her sister Mona Kattan in 2018. In February 2025, Huda Beauty announced it was divesting its interest in Kayali. The fragrance label moved to a separate ownership structure, with Mona Kattan leading it as CEO alongside growth equity firm General Atlantic. The separation cleared the way for Huda Beauty to repurchase TSG’s shares.Quick Bio: Huda Kattan
Notes on sourcing: Education information could not be verified through reliable sources and is omitted rather than guessed. The marriage date is sourced from Wikipedia, which cites public records; the 2023 separation is from a creator-tracking database and should be treated with caution until confirmed by a primary source. Net worth figures are media estimates, as Huda Beauty is a private company.
Kattan’s personal holdings extend beyond Huda Beauty. She chairs HB Investments, her family’s private investment office established in 2018. Her husband, Christopher Goncalo, serves as co-CEO of Huda Beauty, and her sister Alya Kattan oversees global social strategy. The leadership structure has remained unchanged since the buyback.
The estimate of $560 million** is not without variation across sources. **Forbes España** has reported her fortune at **$500 million. An earlier Forbes figure cited by Ecuavisa put the number at $610 million. These differences stem from the fact that Huda Beauty is a private company and does not publish audited financial statements. Net worth estimates for founders of private businesses are inherently approximations, built from known valuations, reported revenue, and ownership percentages rather than disclosed balance sheets.
One persistent misconception is worth addressing directly. The $1.2 billion figure from 2017 is the company’s valuation, not Kattan’s personal net worth. Tuko states plainly that she is not a billionaire. A billion-dollar company valuation does not translate into a billionaire founder, particularly when a minority stake was held by an outside investor for eight years. Now that Kattan owns 100 percent of the business, her equity position is stronger, but the company’s current private valuation has not been publicly disclosed.
Kattan’s background explains how the business took shape. She worked as a makeup artist and launched a beauty blog in 2010 before founding Huda Beauty with her sisters. The brand started with a $6,000 loan from Alya, initially focused on false eyelashes before expanding into color cosmetics. Her social media presence, with more than 50 million Instagram followers, became a direct channel to customers that reduced reliance on traditional advertising.
Her industry recognition includes being named a Fortune 40 Under 40 honoree, one of Forbes’ Self-Made Women in the US, one of Forbes’ 100 Most Powerful Businesswomen in the Middle East, a TIME100 Impact Awards recipient, and one of TIME’s 25 Most Influential People on the Internet. These honors reflect influence rather than audited wealth, but they reinforce her standing in the beauty and business worlds.
Kattan has spoken about her motivations in terms that downplay the financial scorekeeping. In an interview with the BBC, she said, “My motivation is not financial. I am here for a purpose, I am not here because I want to earn a lot of money”. The statement sits alongside a career that has produced one of the most valuable independent beauty brands in the world. On the ownership question, she framed the 2025 buyback in personal terms: “Taking back full ownership of Huda Beauty is a deeply very important moment for me”.
For readers tracking the number, the practical takeaway is this. Huda Kattan’s net worth sits in the range of roughly $500 million to $560 million according to the most frequently cited estimates, anchored by a company that was valued at $1.2 billion in 2017 and is now entirely hers. The exact figure will remain imprecise as long as Huda Beauty stays private. What is clear is that the wealth is concentrated in a brand she built, lost partial control of, and then bought back.
Is Huda Kattan a billionaire? No. Despite Huda Beauty being valued at $1.2 billion** in 2017, most estimates place her personal net worth around **$560 million, not above one billion . A company’s valuation does not equal the founder’s personal wealth, especially when an outside investor held a minority stake for eight years.
How much is Huda Beauty actually worth now? The company’s last publicly confirmed valuation was $1.2 billion in 2017, when TSG Consumer Partners bought a minority stake . After Kattan bought back TSG’s stake in 2025, the current private valuation was not disclosed . Huda Beauty remains a private company and does not publish audited financials.
Why did Huda Kattan buy back full ownership in 2025? The buyback followed a restructuring involving Kayali, the fragrance brand co-founded with her sister Mona. In February 2025, Huda Beauty divested its Kayali stake, which enabled the company to repurchase TSG’s shares . Kattan said in a statement: “Taking back full ownership of Huda Beauty is a deeply important moment for me” .
How did Huda Kattan start Huda Beauty? She began as a makeup artist and beauty blogger around 2010, then founded Huda Beauty in 2013 with her sisters Alya and Mona . The brand launched with false eyelashes and started with a $6,000 loan from her sister . Her social media following, exceeding 50 million on Instagram, drove early brand growth .
